Crisis management

Issues and crisis management are two different kinds of management methods; however, people often cannot distinguish these two methods. So what is issues management and what is crisis management, and how they are different from each other? Well, issues are the public disputes that affect the operation; they are any trends, conditions either internal or external with continuous and significant effect on operation. And issues management is the management of these changes as well as discontinuous things. The difference between issues management and crisis management is that issues management tries to manage the issues and get them go your own way before they spread out and become crisis; whereas crisis management tries to deal with the issues after they have already expanded. The job of issues managers is to collect, and evaluate information in order to anticipate any implicit issues and response to them in a quick and proper manner before they get out of hand. In other words, we can say that issue management is proactive management while crisis management is reactive management. Once issue management fails to handle the issues, the issues will go out of control and become crisis. At that time, the job of crisis management is to cope with the crisis and solve all the problems arising due to the crisis. These problems are totally avoidable with a successful issues management. That’s why it is said that crisis management is failed issues management or crisis management is the consequence of a failed issues management.